Purpose-built software for marine dealerships.
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Our Story
Marine Logic was built from two years of working directly with a marine dealership, understanding the daily frustrations: managing boat inventory across multiple platforms, manually syncing listings to Boat Trader, and fighting with generic website builders that weren’t designed for selling boats.
The solution needed to be purpose-built for the industry—so that’s what we created.
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What We Built
A platform designed exclusively for marine dealerships. Comprehensive boat listing management. Direct Boats Group integration. SEO and structured data optimized for how customers actually search for boats. All in one system.
No generic templates. No workarounds. Just tools built specifically for selling boats online.
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Our Mission
Provide marine dealerships a platform that’s both incredibly powerful and flexible.
Marine Logic delivers enterprise-level SEO performance and the full development ecosystem of WordPress—thousands of integrations, unlimited customization capabilities, and a platform your developers already know—while maintaining the focus and polish of a purpose-built marine solution.
You get the flexibility of WordPress without the mess. The power of custom development without the cost. And a platform that grows with your dealership, whether you’re a single location or a multi-state operation.